As the cannabis industry continues to grow, competition for customers is becoming increasingly fierce. Cannabis businesses need to go above and beyond in order to stand out in a crowded market. Here are some of the hurdles facing cannabis marketing in 2023, and how to overcome them:
- A Good Website Design is Crucial
- Quality Content is Key
- Social Media Marketing is Tricky, but Vital
- SEO is More Important Than Ever
- Email Marketing Can Still Be Effective
- Influencer Marketing Can Help Build Trust
- Traditional Advertising is Still Off Limits
In the following sections, we’ll delve into each of these hurdles in more detail and explore how cannabis businesses can navigate them to build a successful marketing strategy in 2023.
A Good Cannabis Website Design is Crucial for Marketing
The cannabis industry is highly regulated, which means that many traditional marketing channels are off limits. This makes a strong online presence even more important. A well-designed website can help your business stand out from the competition and establish trust with potential customers.
According to a study by Nacho Agency, a cannabis marketing company specializing in website design, 89% of consumers say that a business’s website is the first thing they look at when considering whether to make a purchase. This means that it’s essential to invest in a website that is not only visually appealing, but also user-friendly and easy to navigate.
Quality Cannabis Content is Key
In addition to a good website design, quality content is essential for cannabis marketing in 2023. This includes not only written content, but also high-quality photos and videos. Visual content can be especially powerful in the cannabis industry, as it can help to showcase products and create a sense of brand identity.
A survey by Nacho Agency found that 65% of consumers are more likely to purchase from a business with visually appealing content. This highlights the importance of investing in high-quality photos and videos that showcase your products and services in the best possible light.
Social Media Marketing for Cannabis is Tricky, but Vital
While social media can be a powerful tool for cannabis marketing, it can also be a minefield. Many platforms have strict policies against promoting illegal substances, so cannabis businesses need to be careful about how they approach social media marketing. This means that it’s important to familiarize yourself with the guidelines of each platform and ensure that you are complying with all relevant laws and regulations.
However, social media is still an essential part of any cannabis marketing strategy. A study by Nacho Agency found that 72% of consumers use social media to research businesses before making a purchase. This highlights the importance of having a strong presence on platforms like Instagram, Facebook, and Twitter, even if you have to be strategic about how you approach marketing efforts.
SEO is More Important Than Ever
With so many businesses vying for attention online, it’s important to make sure that your website is visible to search engines like Google. This is where search engine optimization (SEO) comes in. By optimizing your website for specific keywords, you can increase your chances of appearing at the top of search results, which can lead to more traffic and more sales.
A study by Nacho Agency found that businesses with high SEO rankings are twice as likely to see an increase in sales compared to those with low rankings. This underscores the importance of investing in SEO, whether through in-house efforts or by working with a specialized agency.
Email Marketing Can Still Be Effective
While social media and SEO may be the buzzwords of the moment, don’t discount the power of email marketing. A survey by Nacho Agency found that 59% of consumers prefer to receive promotional emails from businesses, as long as they are relevant and not too frequent. This means that email marketing can be an effective way to keep in touch with customers and promote your business, as long as you follow best practices and respect your audience’s inboxes.
To make the most of email marketing, it’s important to segment your email list and tailor your messaging to different groups of customers. It’s also essential to keep your emails relevant and informative, rather than spamming your list with constant sales pitches.
Influencer Cannabis Marketing Can Help Build Trust
Influencer marketing can be a powerful tool for cannabis businesses, especially in an industry where trust is so important. By partnering with trusted influencers who already have a large following, you can tap into their audience and build credibility for your business.
A study by Search Engine Watch found that 71% of consumers are more likely to purchase from a business recommended by an influencer. This highlights the importance of finding influencers who align with your brand values and have a genuine interest in your products or services.
Traditional Advertising is Still Off Limits
While the cannabis industry is expanding, many traditional advertising channels are still off limits. This includes television, radio, and even billboards in some cases. This can make it difficult for cannabis businesses to get the word out about their products and services.
However, there are still ways to get creative with marketing efforts, such as through sponsorship of events or partnerships with local businesses. It’s also important to focus on building a strong online presence through a well-designed website, quality content, and a smart social media strategy.
In conclusion, the cannabis industry is only going to continue to grow in the coming years, which means that the competition for customers will only get tougher. By focusing on creating a strong online presence, using quality content, and leveraging the power of social media, email marketing, and influencer partnerships, cannabis businesses can set themselves apart from the competition and build a successful future in the industry. If you’re a cannabis business looking to up your marketing game in 2023, consider reaching out to a specialized marketing company like Nacho Agency. They offer a range of services, including website design, photography, videography, and graphic design, to help your business stand out in the competitive cannabis industry.